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Practice Makes Perfect

Practice Makes Perfect is an innovative education organization that partners with communities to create high quality summer learning opportunities for inner-city youth from elementary school through college matriculation.

When I began working with Practice Makes Perfect their visual identity didn’t reflect their progressive approach to education reform, and was leaving them behind other increasingly design-aware non-profit organizations. The identity uses traditional educational symbols and imagery, normally associated with privilege and the Ivy League in a fresh and exciting way.

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