Coca-Cola’s Live Positively program was championed by some within the company yet little was known about it by others. To inform and engage Coca-Cola marketers Live Positively Magazine was developed. The four-issue magazine functioned as a learning series covering the business case for brand sustainability, what Live Positively means to Coca-Cola brands, instructional tools for using Live Positively and how to establish nonprofit partnerships. The magazine was distributed online and as a limited edition environmentally friendly print run that was passed from employee to employee.
My role involved the developing the layout, look, illustration, design and a bit of copywriting. The magazine was welcomed by Coca-Cola brand teams worldwide.