Entrepreneur Nicholas Brown set out to introduce America to the joy of the classic Spanish shoe, the espadrille. The Soludos brand links authentic Mediterranean heritage with the laid back style of summer. The brand captures the easy feeling of hanging out with friends and watching the sunset on a warm summer evening. In addition to the visual identity the project included the development of a hard working e-commerce site that makes buying a pair or two of Soludos as easy as possible.