SuitUp is a nonprofit organization that connects companies with the classroom through student business competitions. By facilitating these competitions, SuitUp increases college and career awareness and preparedness for students in underserved communities. I worked with SuitUp to develop a new visual identity that is reflective of their exciting, impactful and growing organization as well as to shed some unwelcome visual associations of their previous identity. With the new identity we looked to capture the spirit of "suiting up," taking away any literal connections to wearing a suit. The identity is built around the idea of "up." The program is an uplifting experience for volunteers, while it inspires students to look up and see the possibilities of their education.